Academics and practitioners are increasingly interested in the role of the circular supply chains in maximizing resource use and improving sustainable performance. However, the shift from linear to circular supply chains is still at an early stage and still needs more research. The current study seeks to test the direct effects of artificial intelligence‐based dynamic capabilities on frugal innovation and circular supply chains in a group of retail firms operating in Jordan. The current paper also aims to test the potential indirect effect of frugal innovation. To achieve these objectives, a research framework was developed that explains hypothesized relationships between the previous constructs and was tested empirically through a sample of 212 respondents from the top administrative level in these firms. The casual and quantitative approach was employed to test the hypothetical relationships, and the partial least squares‐structural equation modelling (PLS‐SEM) approach was employed as a tool to analyze the data. The empirical results reported through data analysis showed acceptance of all hypothesized relationships that were hypothesized in this study, as there was a positive effect of both artificial intelligence‐based dynamic capabilities and frugal innovation on circular supply chains. In addition, the mediation was statistically significant, as frugal innovation mediated the relationship between artificial intelligence‐based dynamic capabilities and circular supply chains. This study had a set of interesting contributions at the theoretical and the managerial contributions, as this paper is the first work in the body of the literature that explores these innovative relationships. The current paper also contributed to developing recommendations that would improve sustainable performance in the retail sector by enhancing its dynamic capabilities based on artificial intelligence tools, which leads to strengthening circular supply chains.

中文翻译：

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基于人工智能的动态能力和循环供应链：分析节俭创新对零售公司的潜在间接影响


学者和从业者对循环供应链在最大化资源利用和提高可持续绩效方面的作用越来越感兴趣。然而，从线性供应链到循环供应链的转变仍处于早期阶段，仍需要更多的研究。目前的研究旨在测试基于人工智能的动态能力对在约旦运营的一组零售公司的节俭创新和循环供应链的直接影响。本文还旨在测试节俭创新的潜在间接影响。为了实现这些目标，开发了一个研究框架来解释先前结构之间的假设关系，并通过来自这些公司最高管理层的 212 名受访者样本进行了实证检验。采用随意和定量方法来检验假设关系，并采用偏最小二乘结构方程模型 （PLS-SEM） 方法作为分析数据的工具。通过数据分析报告的实证结果表明，接受了本研究中假设的所有假设关系，因为基于人工智能的动态能力和节俭创新都对循环供应链产生了积极影响。此外，这种中介具有统计学意义，因为节俭创新介导了基于人工智能的动态能力与循环供应链之间的关系。这项研究在理论和管理贡献方面做出了一系列有趣的贡献，因为本文是文献正文中探讨这些创新关系的第一部作品。 目前的论文还有助于提出建议，通过增强基于人工智能工具的动态能力来提高零售业的可持续绩效，从而加强循环供应链。