The goal of the debunking social constructionist is to reveal as social kinds that are widely held to be natural (or, in some cases, to reveal as more deeply social kinds that are already widely recognized to be social). The prominent approach to such debunking has been to make a case for thinking that the individuation conditions for membership in the kinds in question are in fact social (or in fact more deeply social than has previously been recognized). In this paper, I argue that adopting the prominent approach to debunking prevents one from answering the implicit question being posed by the debunker, namely, the question of how a plausibly socially constituted kind can come to appear more natural than it in fact is. I then sketch an alternative way of understanding social kinds that enables us to answer the appearance question while remaining neutral on the nature of social kinds. In particular, I argue that the mechanism of covert normativity explains causally the persistence of the social kinds of interest to the debunker, and so also provides an answer to the appearance question.

揭穿社会建构论者的目标是揭示被广泛认为是自然的社会类型（或者，在某些情况下，揭示为已经被广泛认为是社会性的更深层次的社会类型）。这种揭穿的突出方法是提出一个理由，即所讨论的各类成员资格的个体化条件实际上是社会性的（或者实际上比以前认识到的更深刻的社会性）。在本文中，我认为采用突出的揭穿方法可以防止人们回答揭穿者提出的隐含问题，即一个看似合理的社会构成如何看起来比实际更自然的问题。然后，我勾勒出一种理解社会类型的替代方法，使我们能够回答外表问题，同时对社会类型的本质保持中立。特别是，我认为隐蔽规范性的机制从因果关系上解释了揭穿者对社会类型兴趣的持续性，因此也为表象问题提供了答案。