The rise of cutting‐edge technologies motivates corporations to undertake and carry forward green innovation, aiding economic development by maintaining environmental sustainability. Using A‐share listed firms from 2013 to 2022 as the research sample, the paper empirically examines the impact of digital transformation on corporate green innovation from an affordance perspective. The findings suggest that the higher the level of digital transformation, backed by accumulative and variational affordances, in a firm, the more conducive it is to corporate green innovation as it enables the homogenization, recombination, and transformation of existing information related to green environmental protection and low‐carbon energy efficiency, facilitating firms to achieve targeted and breakthrough green innovations. The analysis of the moderating effects of public environmental concern, economic policy uncertainty, and regional innovation readiness suggested that public environmental concern and regional innovation readiness positively moderate the relationship between digital transformation and corporate green innovation, while economic policy uncertainty perception negatively moderates this relationship. Heterogeneity analyses suggest that digital transformation positively affects corporate green innovation within labor‐intensive firms and state‐owned enterprises. The study contributes to the literature by enhancing our understanding of the affordance theory in the domain of digital transformation. By investigating the key organizational and institutional affordances – economic policy uncertainty perception, public environmental concern, and regional innovation readiness – the research provides valuable insight to policymakers in fostering green innovation.

中文翻译：

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数字化转型和企业绿色创新：可供性理论视角


尖端技术的兴起激励企业开展和推进绿色创新，通过保持环境可持续性来促进经济发展。本文以 2013—2022 年的 A 股上市公司为研究样本，从可供性角度实证考察了数字化转型对企业绿色创新的影响。研究结果表明，企业数字化转型水平越高，以累积和变分可供性为后盾，就越有利于企业绿色创新，因为它能够使与绿色环保和低碳能源效率相关的现有信息同质化、重组和转换，促进企业实现有针对性的突破性绿色创新。对公共环境关注、经济政策不确定性和区域创新准备度的调节作用分析表明，公共环境关注和区域创新准备度正向调节数字化转型与企业绿色创新之间的关系，而经济政策不确定性感知负向调节这种关系。异质性分析表明，数字化转型对劳动密集型企业和国有企业内的企业绿色创新产生积极影响。该研究通过增强我们对数字化转型领域可供性理论的理解，为文献做出了贡献。通过调查关键的组织和制度因素——经济政策不确定性感知、公共环境问题和区域创新准备情况——该研究为政策制定者在促进绿色创新方面提供了宝贵的见解。