Purpose

This study aims to delve into the ethical challenges in artificial intelligence (AI) technologies to underscore the necessity of establishing principles for ethical AI utilization in hospitality and tourism.

Design/methodology/approach

A narrative review of research on ethical AI across diverse realms was conducted to reflect current research progress and examine whether sufficient measures have been taken to address issues pertinent to AI utilization in hospitality and tourism.

Findings

Ethical issues including privacy concerns, detrimental stereotypes, manipulation and brutalization pertinent to AI utilization are elaborated. How AI should be properly used and managed ethically, responsibly and sustainably is suggested.

Research limitations/implications

Five fine-tuned principles for regulating AI use in hospitality and tourism are proposed.

Practical implications

A resilient mindset, enhancement of AI context adaptability, equilibrium between development and regulation and collaborative effort of multiple stakeholders are paramount.

Originality/value

Through applying the AI evolution trajectory model, this study contributes to the current discourse of managing AI by proposing a framework that addresses the specific characteristics of hospitality and tourism.

中文翻译：

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道德人工智能 (AI)：原则与实践

 目的

本研究旨在深入探讨人工智能 (AI) 技术的伦理挑战，以强调在酒店和旅游业中建立道德人工智能应用原则的必要性。

设计/方法论/途径

对不同领域的道德人工智能研究进行了叙述性回顾，以反映当前的研究进展，并检查是否已采取足够的措施来解决与酒店和旅游业人工智能利用相关的问题。

 发现

详细阐述了与人工智能使用相关的道德问题，包括隐私问题、有害的刻板印象、操纵和残酷行为。提出了如何以道德、负责任和可持续的方式正确使用和管理人工智能的建议。

研究局限性/影响

提出了五项调整酒店和旅游业人工智能使用的微调原则。

 实际意义

弹性心态、人工智能环境适应性的增强、开发与监管之间的平衡以及多个利益相关者的协作努力至关重要。

 原创性/价值

通过应用人工智能进化轨迹模型，本研究提出了一个解决酒店和旅游业具体特征的框架，为当前管理人工智能的讨论做出了贡献。