Green entrepreneurship has become pivotal for mitigating resource wastage and safeguarding the ecological environment within the framework of green economic development. Scholars have paid scant attention to investigating the transformation and advancement of green imprinting in shaping individual green entrepreneurial behaviors. In this study, we address this gap by integrating imprinting theory and the stimulus‐organism‐response (SOR) theory, constructing a comprehensive mediating moderation model encompassing green imprinting, green entrepreneurial intentions, green entrepreneurial behaviors, and green self‐efficacy. Through an empirical examination of 331 valid questionnaire responses, we identify two distinct dimensions of green imprinting. Both positive and negative green imprinting exert a notable influence on green entrepreneurial behaviors, with green entrepreneurial intentions serving as a mediating factor between green imprinting and actual entrepreneurial behaviors. Our research carries substantial theoretical and practical implications, enriching our comprehension of the mechanisms underlying green imprinting and providing guidance for entrepreneurs engaged in green business ventures.

中文翻译：

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绿色印记会影响绿色创业行为吗？印记理论与刺激-生物-反应理论的应用


在绿色经济发展的框架下，绿色创业已成为减少资源浪费和保护生态环境的关键。学者们很少关注研究绿色印记在塑造个人绿色创业行为中的转变和发展。在这项研究中，我们通过整合印记理论和刺激-生物-反应 （SOR） 理论来解决这一差距，构建了一个全面的中介调节模型，包括绿色印记、绿色创业意图、绿色创业行为和绿色自我效能感。通过对 331 份有效问卷回复的实证检查，我们确定了绿色印记的两个不同维度。正面和负面的绿色印记都对绿色创业行为产生显著影响，绿色创业意愿是绿色印记与实际创业行为之间的中介因素。我们的研究具有重要的理论和实践意义，丰富了我们对绿色印记机制的理解，并为从事绿色商业企业的企业家提供了指导。