With the rapid growth of TikTok in the last few years, we have seen the emergence of global influencers from diverse backgrounds, whose popularity is enhanced by TikTok’s specific content-based algorithm. In North America, the meta-hashtag #NativeTikTok has become a sharing space for a diverse Indigenous online community. Among these, several young Inuit women have acquired a large fanbase, allowing them to display their culture to a vast public, as well as to bring awareness to issues relating to the Arctic. In this article, we analyze how TikTok became a scale-shifting media for contemporary self-affirmation and displaying of Inuit culture. Drawing data from a case study of six Inuit influencers and an online thematic analysis of their content, we discuss definitions of Inuit authenticity on digital screenscapes, before presenting an analysis of content shared by young Inuit influencers to better understand specific forms of storytelling on TikTok and tensions pertaining to authentic cultural self-presentation. We argue that the TikTok platform provides an efficient tool for young Inuit women to engage with, learn about, and display their culture in their own terms, self-presenting as diverse and modern, in contrast with colonial Inuit imageries.

中文翻译：

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与英雄同行：TikTok 日常故事如何改写北极


随着过去几年TikTok的快速发展，我们看到了来自不同背景的全球影响者的出现，TikTok基于内容的特定算法提高了他们的受欢迎程度。在北美，元标签#NativeTikTok 已成为多元化原住民在线社区的共享空间。其中，一些年轻的因纽特女性已经拥有了庞大的粉丝群，使她们能够向广大公众展示自己的文化，并提高人们对北极相关问题的认识。在本文中，我们分析了 TikTok 如何成为当代自我肯定和展示因纽特文化的尺度转换媒体。我们从六名因纽特影响者的案例研究中提取数据，并对其内容进行在线主题分析，讨论数字屏幕景观上因纽特真实性的定义，然后对年轻因纽特影响者分享的内容进行分析，以更好地理解 TikTok 上讲故事的特定形式和与真实的文化自我呈现有关的紧张关系。我们认为，TikTok 平台为年轻的因纽特女性提供了一个有效的工具，让她们能够以自己的方式参与、了解和展示她们的文化，自我呈现为多样化和现代的，与殖民时期因纽特人的形象形成鲜明对比。