Although historical linguistic landscapes (HLLs) are vital at cultural heritage sites, little is known about their interactive relations with tourists. This study aims to apply a mixed method approach to explore the relationship between HLLs and tourists' behavioral intention. Using a case study of the Sotto Portico streets of Haikou, it is found that (i) the constructive authenticity of HLLs is positively related to behavioral intention; (ii) self-congruity and tourist involvement play multiple mediating roles between the constructive authenticity of HLLs and behavioral intention; and (iii) from Peirce's semiotic perspective, HLLs, its constructive authenticity, self-congruity, tourist involvement, and behavioral intention are five elements that establish two triadic relations. This study contributes to existing linguistic landscape literature by investigating causal and semiotic relationship between HLLs and behavioral intention. These findings also refine the contents of involvement theory and self-congruency theory. Implications for linguistic landscape development in heritage destinations are provided.

中文翻译：

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历史语言景观如何影响游客的行为意图？混合方法研究


尽管历史语言景观（HLL）对于文化遗产地至关重要，但人们对其与游客的互动关系知之甚少。本研究旨在应用混合方法来探讨HLL与游客行为意图之间的关系。通过对海口Sotto Portico街道的案例研究发现：（i）HLL的建设性真实性与行为意图正相关； (ii) 自我一致性和游客参与在 HLL 的建设性真实性和行为意图之间发挥多重中介作用； (iii)从皮尔士的符号学角度来看，HLL、其建构性真实性、自我一致性、游客参与和行为意图是建立两个三元关系的五个要素。本研究通过调查 HLL 与行为意图之间的因果关系和符号学关系，为现有的语言景观文献做出了贡献。这些发现也完善了卷入理论和自我一致性理论的内容。提供了对遗产目的地语言景观发展的影响。