Hype occurs when expectations exceed reality. For founders promoting innovative technologies, hype often attracts the resources necessary to grow a new venture. Hype is gaining prominence in entrepreneurship literature, and it is understood that many entrepreneurs jumpstart their ventures by promoting optimistic, future projections to entice stakeholders. Unfortunately, little is known about how skilled cultural founders generate hype to attract stakeholders. In our study, we examine how founders function as “skilled cultural operatives” to positively manipulate the emergence of hype. We conduct an experiment on 148 members of the media, and we find support for our theorizing in that founders who display their entrepreneurial abilities (swagger) combined with an authentic emotional commitment to the venture (passion), it increases media expectations (hype).

中文翻译：

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助长炒作周期：企业家的傲慢、激情和膨胀的期望


当期望超过现实时，就会出现炒作。对于推广创新技术的创始人来说，炒作通常会吸引发展新企业所需的资源。炒作在创业文献中越来越受到重视，据了解，许多企业家通过促进乐观的未来预测来吸引利益相关者，从而快速启动他们的企业。不幸的是，人们对熟练的文化创始人如何进行炒作以吸引利益相关者知之甚少。在我们的研究中，我们研究了创始人如何充当“熟练的文化操作者”来积极操纵炒作的出现。我们对 148 名媒体成员进行了一项实验，我们发现我们的理论得到了支持，因为展示创业能力（招摇）的创始人与对企业的真实情感承诺（激情）相结合，它增加了媒体的期望（炒作）。