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An integrated model of artificially intelligent (AI) facial recognition technology adoption based on perceived risk theory and extended TPB: a comparative analysis of US and South Korea
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-07-21 , DOI: 10.1080/19368623.2024.2379269
Jinsoo Hwang 1 , Jungsun (Sunny) Kim 2 , Kyu-Hyeon Joo 1 , Ja Young (Jacey) Choe 3
Affiliation  

The purpose of this research work is to merge two theories (i.e. the perceived risk theory and the extended theory of planned behavior) to explain for the formation of behavioral and switching inte...

中文翻译:


基于感知风险理论和扩展 TPB 的人工智能 (AI) 人脸识别技术采用集成模型:美国和韩国的比较分析



本研究工作的目的是将两种理论(即感知风险理论和计划行为的扩展理论)合并,以解释行为和转换国际理论的形成。
更新日期:2024-07-21
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