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Data-driven message optimization in dynamic sports media: an artificial intelligence approach to predict consumer response
Sport Management Review ( IF 3.7 ) Pub Date : 2024-07-02 , DOI: 10.1080/14413523.2024.2372122
Elisa Herold 1, 2 , Aaditya Singh 3 , Boris Feodoroff 4 , Christoph Breuer 1
Affiliation  

Artificial intelligence (AI) and big data have the potential to promote advancement across various industries. Sport management and marketing have also significantly transformed due to rapid techno...

中文翻译:


动态体育媒体中的数据驱动信息优化:一种预测消费者反应的人工智能方法



人工智能 (AI) 和大数据有可能促进各个行业的进步。由于技术的快速发展,体育管理和营销也发生了重大变化。
更新日期:2024-07-02
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