This study used a multiple qualitative approach to analyze the differences among the internal logical frameworks of digital transformation in high-star and budget hotels. It integrated sensory marketing and innovation diffusion theories to refine and explore the paradigm of hotel digital transformation benefits. The study consists of two sub-studies. Study 1 found that senior managers determine the penetration of digital transformation, hotel brands lay down its participation, and technology compatibility determines its coverage. Study 2 confirmed the path of digital transformation under the consumer sensory experience gap from three consumption gaps and avoidance. This study proposed a theoretical framework paradigm for digital transformation diffusion, which provides a practical basis for unfolding the internal decision-making and sensory experience interaction and other hotel levels under the micro perspective.

中文翻译：

---

高星级酒店和经济型酒店的数字化转型范式：感官与创新扩散视角


本研究采用多重定性方法分析高星级酒店和经济型酒店数字化转型内部逻辑框架的差异。融合感官营销和创新扩散理论，提炼和探索酒店数字化转型效益范式。该研究由两项子研究组成。研究一发现，高层管理人员决定数字化转型的渗透程度，酒店品牌决定其参与程度，技术兼容性决定其覆盖范围。研究二从三种消费差距和回避的角度确认了消费者感官体验差距下的数字化转型路径。本研究提出了数字化转型扩散的理论框架范式，为微观视角下酒店内部决策和感官体验交互等层面的展开提供了实践基础。