Given growing concerns about animal welfare in tourism, this study examined the crucial role of tourists' ethical experiences and psychological well-being in travel satisfaction by comparing online reviews from two elephant-based tourism settings: a rescue center and general tour sites. Topic modeling and sentence sentiment analysis revealed more prevalent themes of ethical experiences and psychological well-being at the rescue center than at other sites. Path analysis confirmed a significant transition from ethical experiences to psychological well-being and satisfaction only at the rescue center, highlighting the significant mediator of psychological well-being in ethical tourism. This study offers an enhanced understanding of ethical tourism experiences from the animal welfare perspective, thereby expanding the literature on animal-based tourism. This study suggests an integrative text analysis to enhance research integrity. The findings can assist destination marketing organizations in developing policies and guidelines that promote ethical practices among tour operators, leading to a competitive advantage.

中文翻译：

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探索道德体验和心理健康在旅行满意度中的作用：大象旅游中的动物福利视角


鉴于人们对旅游业中动物福利的关注日益增加，本研究通过比较两个以大象为基础的旅游环境（救援中心和一般旅游景点）的在线评论，探讨了游客的道德体验和心理健康在旅行满意度中的关键作用。主题建模和句子情感分析揭示了救援中心比其他地点更普遍的道德体验和心理健康主题。路径分析证实了仅在救援中心从道德体验到心理健康和满意度的显着转变，强调了道德旅游中心理健康的重要中介因素。这项研究从动物福利的角度加深了对道德旅游体验的理解，从而扩大了有关动物旅游的文献。本研究建议采用综合文本分析来提高研究的完整性。研究结果可以帮助目的地营销组织制定政策和指南，促进旅游经营者的道德实践，从而获得竞争优势。