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Humorous Takes on Marriage in the UAE: Digital Comics, Social Media Comedy and Short Films
Middle East Journal of Culture and Communication ( IF 0.2 ) Pub Date : 2024-04-25 , DOI: 10.1163/18739865-tat00012
Doris Hambuch 1 , Sarah Nesti Willard 1 , Urwa Tariq 1 , Al Anood Alboainain 1
Affiliation  

This article investigates humorous representations of marriage in digital comics, stand-up comedy and short films created by Emirati artists and content creators who primarily rely on social media as their most effective form of distribution. Studied against theories of humor in the Western and the Arabic traditions, selected examples demonstrate that the story-based genre appears less light-hearted in its combination of comic with tragic plot turns, while the snapshot characteristic of graphic art allows comics and social media skits to focus on the joke. The latter is thus more appealing to larger audiences, especially via electronic media. Depending on whether the image is accompanied by text in either Arabic or English, the content targets specific viewer groups. Relying on content analysis and audience reception, this study demonstrates that the relief regarding marital dilemmas provided through humor, particularly satire, is greater in the less text-based presentations. Generally, humor is a preferred mode by artists and content creators in the UAE to represent marriage because it can take the edge off sensitive topics.



中文翻译:

阿联酋婚姻的幽默演绎:数字漫画、社交媒体喜剧和短片

本文调查了阿联酋艺术家和内容创作者创作的数字漫画、单口喜剧和短片中对婚姻的幽默表现,他们主要依靠社交媒体作为最有效的传播形式。通过对西方和阿拉伯传统幽默理论的研究,选定的例子表明,基于故事的类型在喜剧与悲剧情节转折的结合中显得不那么轻松愉快,而图形艺术的快照特征允许漫画和社交媒体短剧专注于笑话。因此,后者对更多受众更具吸引力,尤其是通过电子媒体。根据图像是否附有阿拉伯语或英语文本,内容针对特定的观看者群体。依靠内容分析和观众接受度,这项研究表明,在较少基于文本的演示中,通过幽默(尤其是讽刺)提供的婚姻困境缓解效果更大。一般来说,幽默是阿联酋艺术家和内容创作者代表婚姻的首选方式,因为它可以消除敏感话题的影响。

更新日期:2024-04-25
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