Destination choice is an important component of measuring tourism competitiveness. Although various studies have been conducted to analyze factors influencing destination choice, exploration during a health crisis (i.e. pandemic) has not been widely carried out. Besides, understanding the behavior of domestic tourists in choosing destinations during a pandemic can help tourism/destination managers prepare marketing plans to maintain destination resilience in facing a pandemic. This research was conducted to analyze the factors that influence domestic tourists in choosing tourist destinations during a pandemic. Five priority destinations in Indonesia with different characteristics were used as sample locations, while 609 domestic tourists from large cities in Indonesia were selected as respondents in this research. The results show that health and hygiene are the main factors in destination choice, while destination image and experience have no effect on tourist choices during a pandemic. Therefore, a perception of a safe destination with minimal risk of transmission needs to be built during a pandemic to increase the chances of tourists choosing a destination. This research is useful in building a tourism management strategy towards a destination that is resilient to pandemics.

中文翻译：

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健康危机期间印度尼西亚五个优先目的地的旅游目的地选择


目的地选择是衡量旅游竞争力的重要组成部分。尽管已经进行了各种研究来分析影响目的地选择的因素，但健康危机（即大流行）期间的探索尚未广泛开展。此外，了解国内游客在大流行期间选择目的地的行为可以帮助旅游/目的地管理者制定营销计划，以保持目的地在面对大流行时的弹性。本研究旨在分析疫情期间影响国内游客选择旅游目的地的因素。本次研究选取了印尼5个各具特色的优先旅游目的地作为样本地点，并选取了609名来自印尼大城市的国内游客作为受访者。结果表明，健康和卫生是旅游目的地选择的主要因素，而目的地形象和体验对疫情期间游客的选择没有影响。因此，在大流行期间需要树立传播风险最小的安全目的地的观念，以增加游客选择目的地的机会。这项研究有助于制定旅游管理战略，以打造具有抵御流行病能力的目的地。