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Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-02-07 , DOI: 10.1080/00913367.2024.2306415
Malgorzata (Mags) Karpinska-Krakowiak 1, 2 , Martin Eisend 2, 3
Affiliation  

A deepfake is a realistic portrayal of untrue information (i.e., it realistically depicts individuals who were not originally present in a given footage). A deepfaked ad has the potential to mislea...

中文翻译:

不真实信息的现实描述:深度伪造广告和不同类型披露的影响

深度伪造是对不真实信息的真实描绘(即,它真实地描绘了最初不在给定镜头中出现的个人)。深度伪造的广告有可能误导……
更新日期:2024-02-07
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