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Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-12-12 , DOI: 10.1080/19368623.2023.2292639
Lei Wang 1 , Qi Zhang 2 , Philip Pong Weng Wong 3
Affiliation  

A single theory cannot adequately resolve the research gap exists in green hotel literature concerning consumer attitude and behavior in determining whether social identity theory, value-belief-nor...

中文翻译:

消费者绿色酒店入住意愿的重新审视:重新思考社会认同理论、价值信念规范理论和计划行为理论的作用

单一理论无法充分解决绿色酒店文献中关于消费者态度和行为在确定社会认同理论、价值信念或...
更新日期:2023-12-12
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