In socially contested settings, it is often difficult to connect with (diverse) others, and it is unclear how entrepreneurs in these contexts may develop the social ties that previous research has shown to be valuable. We studied this subject matter in Kenya, an ethnically fractionalized society that recently experienced the decentralization of government, which required entrepreneurs to deal with both in-group and out-group ethnicities. We conducted an inductive case study of four Nairobi-based companies and captured the creative tactics that they used to transcend ethnic homophily (by defocusing from ethnicity and reframing the in-group) while also asserting ethnic homophily (by signaling tribal affiliation and leveraging others' ethnicity). We contribute to a deeper understanding of how and why entrepreneurs in socially contested settings develop social ties.

中文翻译：

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维护和超越种族同质性：企业家如何发展社会关系，以在社会竞争的环境中获取资源和机会

在社会竞争的环境中，通常很难与（不同的）其他人建立联系，而且目前尚不清楚在这些环境中企业家如何发展先前研究表明有价值的社会关系。我们在肯尼亚研究了这个主题，肯尼亚是一个种族分化的社会，最近经历了政府权力下放，这要求企业家同时处理群体内和群体外的种族问题。我们对四家总部位于内罗毕的公司进行了归纳性案例研究，捕捉到了他们用来超越种族同质性（通过脱离种族并重新构建内部群体）的创造性策略，同时也主张种族同质性（通过表明部落归属和利用他人的认同）。种族）。我们有助于更深入地了解企业家在社会竞争环境中如何以及为何发展社会关系。