Effects of service providers’ self-disclosure on booking platforms on consumers’ trust, hesitation, and booking intentions: moderating role of social media influencers,Journal of Hospitality Marketing & Management

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Effects of service providers’ self-disclosure on booking platforms on consumers’ trust, hesitation, and booking intentions: moderating role of social media influencers
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-11-17 , DOI: 10.1080/19368623.2023.2281445
Naeem Akhtar ₁ , Umar Iqbal Siddiqi ₂

Affiliation

This study aims to examine the relationship between service providers’ self-disclosure on hotel booking platforms (i.e. Booking.com and TripAdvisor) and consumers’ trust, hesitation, and booking in...

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