Drawing from expectancy violation theory, we investigate how entrepreneurs' language-based expressions of their political ideology influence the performance of their crowdfunding campaigns. We argue that crowdfunding funders expect campaigns to be apolitical, suggesting that entrepreneurs' expressing their political ideologies – regardless of the specific ideology – create a negative expectancy violation that decreases funding performance. As source credibility is a central boundary condition for expectancy violation theory predictions, we also suggest this relationship is mitigated by three indicators of entrepreneurial credibility: prior successful experience, media usage, and third-party endorsements. Using a sample of 19,898 Kickstarter campaigns and a randomized experiment, we find support for our theoretical predictions.

借鉴预期违背理论，我们研究了企业家基于语言的政治意识形态表达如何影响其众筹活动的绩效。我们认为，众筹资助者期望众筹活动是非政治性的，这表明企业家表达他们的政治意识形态（无论具体意识形态如何）会造成负预期违反，从而降低融资绩效。由于来源可信度是预期违反理论预测的中心边界条件，我们还建议通过创业可信度的三个指标来缓解这种关系：先前的成功经验、媒体使用和第三方认可。通过使用 19,898 个 Kickstarter 活动样本和一项随机实验，我们找到了对我们理论预测的支持。