ABSTRACT

Language Tourism Villages have the potential to be developed in areas of cultural diversity, ecotourism activities, and the creative economy. Local wisdom and cultural events can enhance the creativity of a community and give economic value to rural communities. This research aims to describe how the synergy between ecotourism and the creative economy improves social quality. The data collection techniques used are interviews, observation, and focus group discussions. Data analysis uses an interactive model which includes the stages of data reduction, presentation, and conclusions. Results show that in the process of empowerment of a poor (powerless) community to become an independent community, based on ecotourism and the creative economy, the community becomes highly strategic in finding social quality when its activities start to move from those of a powerless community to an independent community.

摘要

语言旅游村在文化多样性、生态旅游活动和创意经济领域具有发展潜力。地方智慧和文化活动可以增强社区的创造力，并为农村社区带来经济价值。本研究旨在描述生态旅游与创意经济之间的协同作用如何提高社会质量。使用的数据收集技术是访谈、观察和焦点小组讨论。数据分析使用交互式模型，包括数据缩减、呈现和结论阶段。结果表明，在将贫困（无权）社区赋权为独立社区的过程中，基于生态旅游和创意经济，