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EXPRESS: Does Bad Medical News Reduce Preferences for Generic Drugs?
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-02-03 , DOI: 10.1177/00222429231158360
Manuel Hermosilla , Andrew T. Ching

Policy makers and insurers promote the use of generic drugs because they can deliver large savings without sacrificing quality. But these efforts meet resistance from the public, who perceive gener...

中文翻译:

EXPRESS:不良医学新闻会降低对仿制药的偏好吗?

政策制定者和保险公司提倡使用仿制药,因为它们可以在不牺牲质量的情况下节省大量资金。但这些努力遭到了公众的抵制,他们认为一般......
更新日期:2023-02-08
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