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EXPRESS: The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments
Journal of Marketing ( IF 11.5 ) Pub Date : 2023-01-18 , DOI: 10.1177/00222429231154532
Lisa Peñaloza , Andrea Prothero , Pierre McDonagh , Kathrynn Pounders

This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and conside...

中文翻译:

EXPRESS:市场营销中性别研究的过去和未来:范式、立场和基于价值的承诺

这篇系统的文献综述通过研究基于价值的承诺、知识分子人格和立场如何影响多样性、相关性和考虑……来增强范式/形而上学分析。
更新日期:2023-01-18
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