当前位置: X-MOL 学术Journal of Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
EXPRESS: Beyond Income: Dynamic Consumer Financial Vulnerability
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-29 , DOI: 10.1177/00222429221150910
Linda Court Salisbury , Gergana Y. Nenkov , Simon J. Blanchard , Ronald Paul Hill , Alexander L. Brown , Kelly D. Martin

This research challenges the entrenched belief that financial vulnerability only affects low-income consumers. Instead, most consumers, across the socioeconomic spectrum, experience varying degrees...

中文翻译:

EXPRESS:超越收入:动态的消费者财务脆弱性

这项研究挑战了金融脆弱性只影响低收入消费者的根深蒂固的信念。相反,大多数消费者,在整个社会经济范围内,都经历了不同程度的……
更新日期:2022-12-30
down
wechat
bug