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EXPRESS: Understanding Customer Participation Dynamics: The Case of the Subscription Box
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-12-23 , DOI: 10.1177/00222429221148978
Nita Umashankar , Kihyun Hannah Kim , Thomas Reutterer

Although subscription boxes are incredibly popular, box companies often miss out on the benefits of a subscription model. Customers routinely skip boxes, and even when they do not, they end up retu...

中文翻译:

EXPRESS:了解客户参与动态:订阅盒案例

尽管订阅盒非常受欢迎,但盒子公司往往会错过订阅模式的好处。客户通常会跳过盒子,即使他们不这样做,他们最终也会退回……
更新日期:2022-12-25
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