Abstract

This study analysed gender representations in a sample of 100 Rwandan music videos. Some of our findings were in accordance with those of previous studies focusing on other countries, including the findings that in videos men clearly outnumber women and women are sexually objectified through the use of clothing, gaze, partialising, and sexually suggestive movements. However, in contrast to previous literature on music videos in Western countries, this study on Rwandan music videos found hardly any violence or aggression in the videos and hardly any age differences between the men and women represented. Reasons for these results are discussed as well as the potential effects of such representations, including the objectification of women and an acceptance of gender role stereotypes.

摘要

本研究分析了 100 个卢旺达音乐视频样本中的性别表征。我们的一些研究结果与之前针对其他国家的研究结果一致，包括在视频中男性明显多于女性，女性通过使用服装、凝视、偏袒和性暗示动作而被客观化。然而，与西方国家以往关于音乐视频的文献相比，这项关于卢旺达音乐视频的研究发现，视频中几乎没有任何暴力或攻击性，所代表的男性和女性之间几乎没有年龄差异。讨论了这些结果的原因以及这些表征的潜在影响，包括对女性的客观化和对性别角色刻板印象的接受。