We depict Hollywood celebrity couples as business families who participate in the project-based movie production industry, which is a temporary and disaggregated form of organization where skilled individuals are linked to one another through contractual and social relationships. Appearing in Hollywood movies generates celebrity capital, which can be converted into economic capital through involvement in endorsements and other rent-generating activities. Finding projects is facilitated by membership in high-quality social networks, and we consider celebrity marriage as a means of merging two individuals’ social networks, which can be mutually beneficial for both parties. We develop and test three hypotheses about the quality of social networks prior to and after marriage and analyze their impact upon celebrities’ postmarriage career performance. We contribute to the family business literature by exploring hybridized and adaptive forms of business family in contemporary project industries, which has the potential to enlarge family business scholars’ research horizons.

我们将好莱坞名人夫妇描绘为参与基于项目的电影制作行业的商业家族，这是一种临时的、分散的组织形式，其中熟练的个人通过合同和社会关系相互联系。出演好莱坞电影会产生名人资本，可以通过参与代言和其他创收活动将其转化为经济资本。优质社交网络的会员资格有助于寻找项目，我们将名人婚姻视为合并两个人的社交网络的一种手段，这对双方来说都是互惠互利的。我们开发并检验了关于婚前和婚后社交网络质量的三个假设，并分析了它们对名人婚后职业表现的影响。