丁文璿 - 华东师范大学

个人简介

丁文璿博士为法国里昂商学院人工智能与商业分析教授，华东师范大学亚欧商学院客座教授。她从事人工智能和智慧商业的研究，包括尽责人工智能，智慧医疗，基于人工智能的数字化创新，基于人工智能的消费者行为研究。最新研究动态：在2021年10月召开的全球运筹学和管理科学年度大会（INFORMS annual meeting 2021）, 她将作为Session Chair 组织《尽责人工智能-- Responsible AI》论坛, 探讨如何实现机器有道德的推理和决策（implanting machine ethic reasoning and decision making）及其在消费者行为上的应用 (applications in marketing science and e-commerce areas)。2022年3月，将在国际人工智能促进协会（AAAI）春季研讨会上（斯坦福大学）联合组织《人工智能有多公平？》论坛，探讨如何实现算法决策的透明度和公平性并对造福人类。

研究领域

人工智能数字创新和平台经济数字营销电子商务移动商务风险和安全分析科学发现

近期论文

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Invited talk: “Online Participation Inequality”, Stanford University, USA, Sep 2023. Invited talk: “Generative AI: Models, Creation, and Advanced Empowerment”, the 3rd Forum on Scientific Innovation and Business Education in China Higher Education, Shanghai, Sep, 2023. Talking with CFO of iFeng/ Phenix：“ChatGPT and Investment Decision”, Scientific Frontier program凤凰卫视、凤凰网、凤凰财经. Feb 2023。 Global Media Coverage – “Why this investor believes US-developed ChatGPT could a gold rush for Chinese firms able to turn ideas into products.” Sur Scmp, France, March 2023 “Implicit Cognition and Understanding Unobserved Human Mind States by Machines”, Top tier AI conference. Springer Nature, 2021 “From Cultural Entrepreneurship to Economic Entrepreneurship in Cultural Industries: The Role of Digital Serialization,” Journal of Business Venturing, 36(6). 2022 “Speaking vs. Listening: Balancing Conversation Attributes of Voice Assistants for Better Voice Marketing,” International Journal of Research in Marketing. 2023 McMullen, J., Ding, W. and Li, S. (2021), “From Cultural Entrepreneurship to Economic Entrepreneurship in Cultural Industries: The Role of Digital Serialization,” Journal of Business Venturing, Forthcoming. Ding, W. and Li, S. (2021), “National Response Strategies and Marketing Innovations during the Covid-19 Pandemic,” Business Horizons, 64, 295-306. Ding, W. (2021), “A Model of Fair and Explainable Artificial Intelligence,” in Artificial Intelligence for Sustainable Value Creation, M. Pagani and R. Champion (Eds.), Edward Elgar Publishing, USA. Ding, W (2020), “Information Use under Quality Uncertainties and Its Impact on the Digital Goods Production,” in Advances in Digital Marketing and eCommerce, F. J. Martínez-López and S. D’Alessandro (Eds.), Springer Nature Switzerland AG. https://link.springer.com/book/10.1007/978-3-030-47595-6