杨园 - 同济大学 - 经济与管理学院

个人简介

教育背景 2010 消费者行为学博士普度大学(美) 2009 应用统计硕士普度大学(美) 2003 企业管理学硕士南开大学 2000 国际企业管理本科南开大学研究项目国家自然科学基金项目“两国政治关系对冲突国产品的购买意愿和销量的影响模式研究”，2015-2017 同济大学青年优秀人才培养行动计划资助项目 “消费者网上信息搜寻行为和沟通机制研究”，2011-2013 教学经历 2011至今同济大学经济与管理学院讲师海外经历 2004－2010 在美国普度大学消费者和零售学系担任顾客关系管理、关系营销、销售技巧、高级销售技巧和线性代数等课程的助教

研究领域

消费者行为学；国际市场营销；消费者抵制行为

近期论文

查看导师最新文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Yang, Y. & Tang, M. (2020). Finding the Ethics of “Red Capitalists”: Political Connection and Philanthropy of Chinese Private Entrepreneurs, Journal of Business Ethics, 161, 133-147. Wang, L., Yang Y.*, and Li Y. S. (2019) Extending Lead-User Theory to a Virtual Brand Community: The Roles of Flow Experience and Trust. Asian Business & Management, https://doi.org/10.1057/s41291-019-00097-9. Yang Y. & Tang, M. (2014). Do political tensions take a toll? The Effect of the Sino-Japan Relationship on Sales of Japanese-Brand Cars in China, Asian Business & Management, 13(5), 359-378. Yang Y., Tang, M., Zhou W., & Huhe, N. (2014). The Effect of Media Use on the Variation of Institutional Trust in China, Problems of Post-Communism. 61(3), 45-56. 国际会议 Wang, Y., Yang, Y. & Tang, M. 2018. Explaining the Early Termination of Public-Private Partnership Projects in China: The Relevance of Authoritarian Politics. 2018 Annual Conference of the International Research Society for Public Management, IRSPM, Wellington, the U.K. Wang, Y., Yang, Y. & Tang, M. 2018. Explaining the Early Termination of Public-Private Partnership Projects in China: The Relevance of Authoritarian Politics. The 76th Annual Midwest Political Science Association Conference, Chicago, IL, the U.S. Yang, Y., Amendah, E., Chang, E.C. & Pei, L.K. 2006. A Meta-Analysis of Patient Satisfaction and Value. Annual Conference of Regenstrief Center for Healthcare Engineering, West Lafayette, IN. Yang, Y. and DeVaney, S. A. 2006. Determinants of the Extent of External Search for Information about Savings and Investment. Annual Conference of American Council on Consumer Interests, Baltimore, MD.