个人简介
学术背景 ACADEMIC BACKGROUND
Ph.D. Communications & Advertising, Union Institute & University, OH, USA,
M.A. Communication Art, New York Institute of Technology, NY, USA
B.A. Advertising, Chinese Culture University, Taipei, Taiwan, China
工作经历与主要职务 WORK EXPERIENCE & MAJOR ASSIGNMENT
2020 - UM FSS Senate Representative (教务委员会委员) & Senate Officer (elected) (票选代表)
2020 - Executive committee, Centre for Continuing Education (CCE) (持续进修中心) appointed by VRAA, UM
2014 - External researcher, Institute of Communication and Health, Lugano University, Switzerland
2014 - 2015 Coordinator, Center for Teaching and Learning Enhancement (CTLE), UM
2021- Associate Professor, Department of Communication, UM
2005-2021 Assistant Professor, Department of Communication, University of Macau (UM)
澳门大学研究项目 RESEARCH PROJECTS (UM)
1. Chang, A. (2021-2023). Computational Analysis of Textual Data of Novel Coronavirus Pneumonia (NCP) in Communication Sciences & Beyond (MYRG2020-00206-FSS).
2. Chang, A. (2020-2021). The Complex Food Nutrition - Body Weight Message Communication in Social Media –An Exploratory Investigation in Developing Adaptive Machine Coding (MYRG2019-00079-FSS).
3. Chang, A. & Liu, M. T. C. (2019-2021). Health and Communication: Understanding Media Coverage and Content to Improve Diseases Treatment and Prevention (MYRG2018-00062-FSS).
4. Liu, M. T. C. & Chang, A. (2016-2018). An Empirical Study about How Social Media Marketing Affect Brand Attitude and Communication Effectiveness (MYRG2016-00050-FBA).
5. Chang, A. (2015-2018). A Longitudinal and Cross-Cultural Study of Health Literacy, Behavior, and Environment (MYRG2015-00123-FSS) (with Prof. Schirato T. & Wu M.).
6. Chang, A. (2015-2016). Food Communication and Health Study (MYRG2015-00060-FSS).
7. Chang, A. (2015-2016). The International Study of Childhood Obesity and School Environment (MYRG2015-00129-FSS).
8. Chang, A. (2012-2013). The Dynamics of Professional Work (MYRG129(Y1-L2)-FSH12-HZD, as an CO-P.I.).
9. Chang, A. (2012-2013). Advertising and Childhood Obesity Study. (MYRG025(Y1-L1)-FSH12-CWY).
10. Chang, A. (2010-2011). Studying Consumer's Purchase Intentions & Attitude (RG051/09-10S/CWY/FSH).
11. Chang, A. (2008-2009). Intercultural Study of Information Processing Strategies by Utilizing Eye-Tracking Methodology (RG58/07-08S/09R/CWY/FSH).
12. Chang, A. (2007-2008). Advertising Appeals & Cultural Value Research: A Comparison of Macau and Taiwan (RG025/06-07S/CWY/FSH).
13. Chang, A. (2005-2006). Culture and Consumption in Macau and Taiwan: Integration of Observation, Interview Surveys and Experiments (RG042/05-06S/CWY/FSH).
14. Chang, A. (2005-2006). Measuring Audiences: Linking Effects of Media Use and Personality Traits in Macau and Taiwan (RG041/05-06S/CWY/FSH).
外部资助研究项目 EXTERNAL RESEARCH PROJECT
1. Chang, A. (2021-2023). Validation and Development of the Portuguese-Language Electronic Health Literacy Scale during the COVID19 Pandemic (葡语电子健康素养的 量表发展：疫情时代下的澳门与葡萄牙调查与验证). Macao Higher Education Fund——Specialized Subsidy Scheme for Chinese and Portuguese Bilingual Talent Training and Cooperation of Education and Research for Macao Higher Education Institutions.
2. Chang, A. (2020-2021). Chinese Emotion Study towards Novel Coronavirus (COVID-19)— From Discovery of Blame Attributions to Future Enlightenment (中国人对新冠病毒的情感反应分析 — 从归咎情绪散播到未来抗病毒的启示). Specialized Subsidy Scheme for Macao Higher Education Institutions in the Area of Research in Humanities and Social Sciences of Higher Education Fund (澳门高等院校人文社会范畴研究专项资助计划) (HSS-UMAC-2020-09).
3. Chang, A., (2019). Tackling Health Misinformation on Social Media by Applying Data Mining Techniques— Phase One (媒体误传健康信息检视：运用数据挖掘技术分析 — 第一阶段). Macao Higher Education Institutions in the Area of Research in Humanitiesand Social Sciences, Higher Education Bureau (澳门高等院校人文社会范畴研究专项资助计划)(01/DSESHSS-UM/2019).
4. Chang, A. (2018-2019). Natural Disasters: Prevention, Risk Factors and Management by Social Media (Disaster Prevention and Reduction Project), Macau FDCT (澳门科学技术发展基金会).
5. Chang, A. (2018-2019). Assessment of the Talent Needed in the Retail Sector of Macau (FBA-ISCG/RTO/0133/2018, as Co-P.I. with Prof. Fong, D. & Liu, M.).
6. Chang, A. (2008-2009). Attitude and Behavior Survey on Audiences of Performing Arts Organization. Ming-Hwa-Yuan, Taipei, Taiwan, China.
7. Cheong, W. H., Li, X. Q., & Chang, A. (2008). Macao Outdoor Advertising Research Report for Macau Government IACM.
近期论文
查看导师最新文章
（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）
学术期刊 REFEREED/ACADEMIC JOURNALS
1. Chang, A., Schulz, P, Jiao, W., Yang, Y. & Yu, G. M. (accepted). Unfolding media source characteristics regarding food fraud: A comparative study of the health information national trends survey (HINTS) in China. Journal of Medical Internet Research. (SCIE/Scopus®, Q1, Informatics, IF = 5.43).
2. Chang, A., Jiao, W. & Liu, M. T. C. (accepted). Obesity communication with etiology and disease: Automated content analysis of digital Chinese news in Mainland China, Hong Kong and Taiwan, 2010-2019. JMIR Public Health and Surveillance (JPHS). (SSCI/ SCI/Scopus). Preprint. doi:10.2196/26660 (SSCI/SCIE, Q1, Impact Factor = 4.11).
3. Chen, Y. Y., Liu, M. T. C., Liu, Y. D., Chang, A., & Yen, J. (2021). The influence of trust and relationship commitment to bloggers on viewers' purchase intention. Asia Pacific Journal of Marketing and Logistics. doi:10.1108/APJML-08-2020-0626. (SSCI, Q2, Business and International Management, Impact Factor = 1.68).
4. De Backer, C., Teunissen, L., Cuykx, I. Decorte, P., Pabian, S., Gerritsen, S., Matthys, C., Al Sabbbah, H., Van Royen, K., ..Chang, A., Liu, M. T.C., Jiao W. & et al. (2021). An evaluation of the COVID-19 pandemic and social distancing policies in relation to planning, selecting, and preparing healthy meals: An observational study in 38 countries worldwide. Frontiers in Nutrition, 7. doi:10.3389/fnut.2020.621726 (Scopus®/PubMed, Q1, Endocrinology, Diabetes & Metabolism, Impact Factor = 3.365).
5. Chang, A., Schulz P. J., Tu, S.T. & Liu. M. T. C. (2020). Communicative blame in online communication of the COVID-19 pandemic: Computational approach of stigmatizing cues and negative sentiment gauged with automated analytic techniques. Journal of Medical Internet Research, 22(11), e21504.(SCIE/Scopus®, Q1, Informatics, IF = 5.43).
6. Chang, A. & Jiao, W. (2020). Predicting health communication patterns in follower–influencer networks: The case of Taiwan amid of COVID-19. Asian Journal for Public Opinion Research, 8(3), 246-264. (Scopus®, Q4, Communication, IF=0.16).
7. Chang, A. Schulz, P. J. & Cheong, A. (2020). Online newspaper framing of non-communicable diseases: Comparison of Mainland China, Taiwan, Hong Kong and Macao. International Journal of Environmental Research and Public Health. 17, 5593.(SSCI/SCI expanded/Scopus®. Q1, Public, Environmental and Occupational Health, IF = 3.39).
8. Jiao, W. & Chang, A. (2020). Unhealthy aging? Featuring older people in television food commercials in China. International Journal of Nursing Sciences, 7, 67-73.(Scopus®, Q2, Nursing (miscellaneous); WOS; PubMed Central, IF=0.88).
9. Chang, A. (2019). The impact of television advertising on food preferences and consumption among Chinese children. China Media Research, 15(1), 77-84.(UPD, SCD, IC indexed).
10. Chang, A. & Schulz, P. J. (2018). The measurements and an elaborated understanding of Chinese eHealth literacy (C-eHEALS) in chronic patients in China. International Journal of Environmental Research and Public Health (IJERPH), 15(7). (SSCI/ SCI expanded/Scopus®, Q1, Public, Environmental, and Occupational Health, IF = 3.390).
11. Chang, A. & Liu, M. (2018). What to say to patrons about buying tickets again? Modelling a modern relationship. Journal of Creative Communications, 13(3), 1-18 (Scopus® & ESCI, Q2, Communication, Impact Factor = 0.73).
12. Chang, A., Schulz, P. J., Schirato, T., & Hall, B. J. (2018). Implicit messages regarding unhealthy foodstuffs in Chinese television advertisements: Increasing the risk of obesity. International Journal of Environmental Research and Public Health (IJERPH), 15(70). (SSCI/SCI expanded/Scopus®, Q1, Public, Environmental, and Occupational Health, Impact Factor = 3.390).
13. Liu, M. T. C, Wong, I. K. A., Tseng, T. H., Chang, A. W. Y. & Phau, I. (2017). Applying consumer-based brand equity in luxury hotel branding. Journal of Business Research, 81,192-202. (SSCI, Q1, Marketing, IF = 4.87).
14. Chang, A. (2014). What the audiences of performing arts find most important: An examination of the attitudinal and relational marketing strategies. Budapest Management Review, 44 (2), 33-39.
15. Chang, A. (2013). Promoting foods to overweight people? An assessment of the advertising and availability of unhealthy food in China. The International Journal of Communication and Health, 2, 49-57. (ISSN-2359-8220).
16. Tang, D. L & Chang, A. (2007). Exploring eye-tracking methodology in communication Study. Chinese Journal of Communication Research, 12, 165-211. Taipei, Taiwan, China. (TSSCI Journal, ISSN:1726-3581) (in Chinese). doi:10.6195/cjcr.2007.12.05.
17. Chang, A. (2007). Portraying consumers in Macau by studying their social value in purchasing cell phone. The Journal of Advertising, 12, 90-107. Taipei, Taiwan, China. (ISSN:1817-6763) (in Chinese). doi:10.29986/TJA.200703.0006.
18. Chang, A. (2005). Advertising education and research in the 21st century. Modern Advertising, 115, 112-120. Beijing, China (in Chinese).
19. Chang, A. (2005). Interdisciplinary study of communication discipline: Why and how to visualize the questionnaire data. The Journal of Advertising, 10, 57-70. Taipei, Taiwan, China. (ISSN:1817-6763) (in Chinese). doi:10.29986/TJA.200503.0004.
20. Chang, A. (2003). A comparison of advertising education in greater China area: Past, current, and future. The Journal of Advertising, 8, 107-129. Taipei, Taiwan, China (ISSN:1817-6763) (in Chinese). doi:10.29986/TJA.200303.0005.
21. Chang, A. (2002). Exploring the intellectual structure of advertising discipline. The Journal of Advertising, 7, 161-178. Taipei, Taiwan, China (ISSN:1817-6763) (in Chinese).doi:10.29986/TJA.200203.0003.
22. Chang, A. (2001). Visual literacy: Advertising image and reality. The Journal of Advertising, 6, 117-140. Taipei, Taiwan, China (ISSN:1817-6763). doi:10.29986/TJA.200103.0001.
会议论文出版 CONFERENCE PROCEDINGS
1. Chang, A. (2020). Misinformation from web-based news media? Machine computational analysis of metabolic disease burden for Chinese. Lecture Notes in Computer Science (LNCS), 12259, 52-62, Springer Verlag. (Scopus®, Q2, Computer Science (miscellaneous), IF=1.17).
2. Chang, A. & Hu, J. Y. (2019). Automated machine computational analysis of the vocabulary and language of the “obese” epidemic in Hong Kong news. Selected Papers in the Conference Proceedings, 42-58. Hang Seng University of Hong Kong, Hong Kong.
3. Chang, A., Hu, J.Y., Liu, Y., & Liu, M. T. C. (2019). Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases. 2019 IEEE 35th International Conference on Data Engineering Workshops (ICDEW). Taipa, Macao, China SAR. pp.91-95. doi: 10.1109/ICDEW.2019.00-29. Proceedings of 35th IEEE International Conference on Data Engineering (Scopus®) (IF= n/a).
精选书籍/章节 SELECTED BOOK/BOOK CHAPTER
1. Chang, A. (2015). No fear but happiness: Understanding emotional expression by examining online emotional lexicons and icons from encoding and decoding perspectives. Global Media Worlds and China. 154-169. ICUC International Series, Communication University of China Press, Beijing, China.
2. Chang, A. (2014). Fans of folklore performance: Identifying a new relationship in Communication and marketing. In Zwaan, K., Reijnders, S., and Duits, L. (Eds), The Ashgate Research Companion to Fan Cultures. UK: Ashgate Publication (pp.121-134).
3. Chang, A. (2014). Customer responses to arts festivals: The effects of relationship marketing on cultural activities. In R. G. Ozturk (Ed.), Handbook of Research on the Impact of Culture and Society on the Entertainment Industry. Hershey, PA: IGI Global Publishing (pp. 350-370).
4. Chang, A. (2014). Advertising and childhood obesity in China. In C. Okigbo (Ed.), Strategic Urban Health Communication. New York, NY: Springer (pp. 211-219).
5. Chang, A. (2011). Understanding Macau consumers' decision process and choice for purchasing tangible products. Innovation, Challenges, and Social Participation in Changing Media Ecology Symposium. Taipei, Taiwan, China (pp. 525-539).
京公网安备 11010802027423号