Chanthika PORNPITAKPAN - 澳门大学

个人简介

Academic Qualifications Ph.D., The University of British Columbia, Vancouver, Canada, 1995 Master of Business Administration (with Distinction), Sasin Graduate Institute of Business Administration of Chulalongkorn University, Thailand, 1987. Note: The name has been changed to Sasin School of Management. Bachelor of Arts (First Class Honors), Chulalongkorn University, Thailand, 1983 Teaching Undergraduate Courses MKTG220 Principles of Marketing MKTG303 Marketing Management MKTG341 Business-to-Business Marketing MKTG411 Integrated Marketing Communications MKTG428 Product Management MKTG470 Advertising and Communication Management MKTG471 Internet Marketing Postgraduate Courses IMBC123 Advanced Marketing Management IMBC131 Applied Business Research GRSC802 Research Writing Seminar MTMK800 Seminar in Management and Marketing Theories

研究领域

Cross-cultural consumer behavior Cultural adaptation in doing business Advertising effects Persuasion Consumers’ information processing Packaging effects Services marketing Personality assessments

近期论文

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Pornpitakpan, Chanthika, Yizhou Yuan, and Jie Hui Han (2017), “The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying,” Australasian Marketing Journal, 25(1), 2-11. DOI: 10.1016/j.ausmj.2016.12.003. (Australia). Pornpitakpan, Chanthika, Qiuling Li, and Siu Fong Isabel Fu (2017), “A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers,” Communications: European Journal of Communication Research, 42(2), 195-237. DOI 10.1515/commun-2017-0016. (Germany).