孙洋 - 东北大学 - 工商管理学院

个人简介

工作经历副教授，东北大学 [2020.07-至今] 讲师，浙江理工大学 [2015.12-2020.06] 研究员，韩国经济与管理发展协会 [2014.09-2015.12] 博士后研究员 (Institute of Convergence Science)，延世大学 [2014.09-2015.08] 教育背景市场营销专业博士（国际经营与市场营销），国立昌原大学 [2011.08-2014.08] 管理学硕士学位（国际经营与市场营销），国立昌原大学 [2009.08-2011.08] 管理学学士学位（市场营销），辽宁科技大学 [ 2005.08-2009.07]

研究领域

科研项目教育部人文社会科学青年基金，《构型视角下消费者创新抗拒的驱动因素及其作用机制研究》，项目主持人，[2019-2021]

近期论文

查看导师最新文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

学术论文 Sun, Y., Gonzalez-Jimenez, H., Wang S. Examining the Relationship between e-WOM, Consumer Ethnocentrism and Brand Equity. Journal of Business Research (SSCI, 在线发表) Sun, Y., Garrett T. C., Phau, I., Zheng, B. Case-based Models of Customer Perceiving Sustainable Marketing as Enhancing versus not Enhancing Customer Equity. Journal of Business Research. (SSCI, 在线发表) Sun, Y., Cai, H., Su, R., Shen, Q. (2020). Advantage of low quality in short life cycle products. Asia Pacific Journal of Marketing and Logistics. 32(5), 1038-1054. (SSCI) Sun, Y., Cheah, I., Sung, B., Lee, E. (2020). Innovative Research Methodologies in Marketing Research. Asia Pacific Journal of Marketing and Logistics. 32(5), 1001-1003. (SSCI) Sun, Y., Weng, C., Liao, Z. J. (2019). Product innovation and sustainable marketing: Effects on consumer innovativeness. Technology Analysis & Strategic Management. 31(7), 765-775. (SSCI) Sun, Y., Garrett T. C., Kim, K. H. (2016). Do Confucian Principles enhance Sustainable Marketing and Customer Equity. Journal of Business Research. 69, 3772-3779. (SSCI：4.028) Sun, Y., Ko, E. (2016). Influence of Sustainable Marketing Activities upon Customer Equity. Journal of Global Scholars of Marketing Science. 26(3), 270-283. (ABDC) Sun, Y., Kim, K. H., & Kim, J. (2014). Examining relationships among sustainable orientation, perceived sustainable marketing performance, and customer equity in fast fashion industry. Journal of Global Fashion Marketing.5(1), 74-86. （ABDC）

学术兼职

浙江理工大学浙江省生态经济研究院特聘研究员[2020至今] Global Alliance of Marketing & Management Associations执行秘书助理 [2014至今] Global Alliance of Marketing & Management Associations时事综述主编 [2017至今] Korean Scholars of Marketing Science理事会成员[2019至今] (ESCI)编委委员[2019至今] (SSCI)特刊客座主编[2017至今] ,,等期刊评审专家