Scrolling through a social media newsfeed has become almost ubiquitous. Yet, it remains unknown what specific post elements people pay attention to and whether this varies depending on how they access social media newsfeeds. In an eye-tracking experiment among university students ( N = 201), we compare user attention to specific post elements like source, title, or picture, in a dynamic Facebook newsfeed by device (desktop vs. mobile) and smartphone usage environment (private vs. public). Significant attentional differences occur at the level of the newsfeed post elements. Users pay less attention to visual information on the mobile newsfeed and more attention to textual post elements in a public setting.

中文翻译：

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头条新闻、图片、点赞：关注智能手机和公共场合的社交媒体新闻推送元素

滚动浏览社交媒体新闻源几乎已经变得无处不在。然而，目前尚不清楚人们关注哪些具体的帖子元素，以及这是否会根据他们访问社交媒体新闻源的方式而有所不同。在一项针对大学生 (N = 201) 的眼动追踪实验中，我们按设备（桌面与移动）和智能手机使用环境（私人）比较了动态 Facebook 新闻源中用户对特定帖子元素（如来源、标题或图片）的关注度。与公众）。显着的注意力差异发生在新闻源帖子元素的级别。用户不太关注移动新闻源上的视觉信息，而更关注公共环境中的文本帖子元素。