Due to recent technological developments, vignette studies that have traditionally been done in text or video formats can now be done in immersive formats using virtual reality—but are such virtual reality video vignettes superior to traditional vignettes? To address this question, we examine participants’ experiences within a fictitious organization by comparing their responses to a relevant and particularly sensitive organizational phenomenon presented either through written text, a video recording, or a virtual reality experience. The results indicate that participants prefer more immersive methods, and that these increase their attention to critical study details. Moreover, this augments the effect sizes of several measured employee reactions—particularly those with high emotional content—suggesting that virtual reality technology offers a promising avenue for developing ecologically valid vignette studies to measure employee affect. To facilitate and expediate the use of virtual reality video vignettes in organizational research, we provide organizational scholars with a step-by-step instructional guide to develop immersive vignette studies.

中文翻译：

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模拟虚拟组织进行研究：基于文本、视频和虚拟现实视频片段的比较实证评估

由于最近的技术发展，传统上以文本或视频格式进行的小插图研究现在可以使用虚拟现实以沉浸式格式进行，但这种虚拟现实视频小插图是否优于传统小插图？为了解决这个问题，我们通过比较参与者对通过书面文本、视频记录或虚拟现实体验呈现的相关且特别敏感的组织现象的反应，来检查参与者在虚构组织中的经历。结果表明，参与者更喜欢更身临其境的方法，这会增加他们对关键研究细节的关注。此外，这扩大了几种测量的员工反应的影响大小，特别是那些具有高情绪内容的反应，这表明虚拟现实技术为开发生态有效的小插曲研究来衡量员工的影响提供了一个有前途的途径。为了促进和加快虚拟现实视频插图在组织研究中的使用，我们为组织学者提供了分步教学指南，以开展沉浸式插图研究。