The impact of competitive strategy on corporate sustainability and the role of circular economy (CE) practices remains scanty in the extant literature. This study therefore examines the mediating role of CE practices on the relationship between competitive strategy and sustainability performance. Drawing on the natural resource‐based view (NRBV) theory and institutional logics (IL) theory, this study explores a framework that introduces competitive strategy as an antecedent variable in advancing CE practices and sustainability performance among firms in a developing economy. Using data obtained through a survey of 380 firms in Ghana, the results revealed that competitive strategy has a positive and statistically significant relationship with corporate sustainability performance. Additionally, CE practices mediate the positive association between competitive strategy and corporate sustainability. Our research extends the frontiers of the literature by combining the IL and NRBV theories to explain how competitive strategy influences sustainability performance via CE practices.

中文翻译：

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企业可持续发展绩效的竞争战略和循环经济实践实施

竞争战略对企业可持续发展的影响以及循环经济（CE）实践的作用在现有文献中仍然很少。因此，本研究探讨了CE实践对竞争战略与可持续发展绩效之间关系的中介作用。本研究借鉴基于自然资源的观点（NRBV）理论和制度逻辑（IL）理论，探索了一个框架，该框架引入竞争战略作为先行变量，以促进发展中经济体企业的CE实践和可持续发展绩效。通过对加纳 380 家企业的调查获得的数据显示，竞争战略与企业可持续发展绩效具有积极且具有统计显着性的关系。此外，CE实践调解了竞争战略和企业可持续发展之间的积极联系。我们的研究通过结合 IL 和 NRBV 理论来解释竞争策略如何通过 CE 实践影响可持续发展绩效，从而扩展了文献的前沿。